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The contrast in style I find so interesting is Apple brand's perceived freshness, coolness and openness. There's presumption that Mac OS X is more open than Windows or that iTunes/iPod offers so much choice. But is that perception real?

Windows has been for a long time the Dodge Caravan of operating systems and Mac OS the Mazda Miata. While lots of folks might want to drive a sporty car, the minivan costs less and is more practical. With Windows Vista, Microsoft is looking to sell a sportier class of vehicle, a SUV with lots of features that handles well and looks good.